Surprisingly, Mercado Livre launched a free platform within its own app. Find out why MercadoLivre launched a streaming service and the reasons to follow this new product from Mercado Livre.
Streaming will present series, films and documentaries in a totally free.
Furthermore, the catalog presents many titles so that users can select the one they like most!
O MercadoPlay, the name of this new service offered by MercadoLivre, was launched in several countries such as: Argentina, Brazil, Colombia, Chile, Peru, Ecuador, Mexico and Uruguay.
Above all, understand why Mercado Livre launched a streaming service.
Mercado Play: How it will work?
Users of the service will be able to integrate the catalog of other leading streaming platforms - such as Disney+, Star+, HBO Max and Paramount - within the account MercadoPlay.
This means you can access your favorite content in a single convenient and accessible location.
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This way, when registering directly on other participating platforms, the user will receive a promotional price.
Mercado Livre streaming: when will it be available?
However, the services of the Play Market will be released to users in phases from August 9.
Initially, it is expected that 30 % of the more than 100 million users will have access to the catalog.
They will be able to access the content with the same subscription they already have on Mercado Livre through the Mercado Play tab on the app and website.
The expectation is that more than 100 million Mercado Livre users will have full access to the service by the end of the month.
Gradual release
This service strategy will allow Mercado Play to manage demand and provide a satisfactory user experience as more people access the service.
How does Mercado Livre intend to earn money from the streaming service?
The recipe for Play Market will be generated mainly through the insertion of advertisements while playing films and other content on the platform.
They are operated by Mercado Livre's digital advertising arm, known as Mercado Ads.
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Mercado Livre will also sell subscription packages that will allow users to access content from other partner streaming channels.
Furthermore, by offering this benefit, the platform aims to bridge the gap and provide users with a richer and more diverse entertainment experience.
What is the objective of launching the play market?
The objective of Play Market is not to compete directly with streaming services already established on the market, but rather to complement the Mercado Livr ecosystemand provide users with new ways of having fun with content selected by the best producers.
The platform seeks to diversify its sources of income It is improve your users' experience, making it an attractive destination for various types of entertainment.
Why is it important?
Initially, shortly after the launch of the service, the Play Market leveraged its customer base with this new streaming service.
This means that existing Mercado Livre customers can access the streaming service without having to create a new account or download a new app.
However, The objective of this strategy is to keep the customer on the platform longer, as he will have more reasons to continue using Mercado Livre’s services.
Thus, this approach focuses on building a “customer ecosystem,” an environment where customers can find multiple services and resources in one place.
By offering new services and experiences, MercadoLibre can increase customer loyalty.
Furthermore, by strengthening relationships with customers, the likelihood that they will recommend the service to other people increases significantly, and can boost business growth over time.
services
For more information access Free market.