Surprisingly, a streaming platform is launched, similar to Netflix It is amazon, find out more about the new free streaming arriving in Brazil.
Furthermore, the platform features series and films and presents current news.
Because the Runtime formed a partnership with Record News.
However, CEO Arman Oner's proposal, in addition to presenting series and films, focuses on reaching part of the public interested in information.
“Our big bet this year is to distribute communication services, not only in Brazil, but also in other countries. Throughout the year we will be adding more brands to the runtime platform. For example, in Mexico we have TV Azteca, which is collaborating with other companies to add content in Spanish”, says Armand Öner.
“We will expand our business in other areas that we do not yet have. We are known as a film and TV series platform. But we want to expand our channel options and are talking to other broadcasters”, added Runtime CEO, JP Correia.
Although you will see more below about New free streaming arrives in Brazil.
Runtime in Brazil
Runtime has been operating in Brazil for just over a year and has approximately 8 million users worldwide, with almost 40 % of the audience being Brazilian.
As the platform is free, one of the factors that can be questioned is how you receive the money, that is, how you monetize your content.
According to Panel SA, the answer to this question is that it is made through advertisements introduced into the program.
They appear in the player at specific times, which corresponds to a total of 8 minutes of advertising for 1 hour of broadcast on the platform.
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Connected TV (CTV) programmatic advertising, like the runtime-driven model, is done through real-time auctions.
This is called real-time bidding.
Which companies use robots to analyze user demographics, interests, and behavior to optimize campaigns.
This makes the consumer experience even more special.
It is worth noting that in addition to the mobile application, Runtime also signed a contract with Samsung and Roku to make the platform available on smart TVs and expand the number of users.
Interested but unable to turn down a paid platform like Netflix?
Discover devices available for access
However, streaming allows access for you to watch on the following devices:
- apple tv
- Android cell phones and tablets
- Amazon Fire TV
- iPhone, iPad and iPod Touch.
- roku
However, with different devices available, you can follow it anywhere and at any time, whether it's news or a favorite series, and best of all, it's free.
services
To learn more, visit the page Runtime.