Surprisingly, Mercado Livre launched a free platform within its own app. Find out why MercadoLivre launched a streaming service and the reasons to follow this news from MercadoLibre.
Streaming will present series, films and documentaries in a totally free.
In addition, the catalog features many titles for users to select the one they like the most!
O MercadoPlay, the name of this new service offered by MercadoLivre, was launched in several countries such as: Argentina, Brazil, Colombia, Chile, Peru, Ecuador, Mexico and Uruguay.
Above all, understand why Mercado Livre launched a streaming service.
Mercado Play: How it will work?
Service users will be able to integrate the catalog of other leading streaming platforms - such as Disney +, Star +, HBO Max and Paramount -, within the account MercadoPlay.
This means you can access your favorite content in one convenient and accessible place.
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Thus, when registering directly on the other participating platforms, the user will receive a promotional price.
MercadoLibre Streaming: when will it be available?
However, the services of Play Market will be released to users in phases from August 9th.
Initially, 30 % of over 100 million users are expected to have access to the catalogue.
They will be able to access the content with the same subscription they already have in Mercado Livre through the Mercado Play tab in the app and on the website.
The expectation is that more than 100 million users of Mercado Livre will have full access to the service by the end of the month.
gradual release
This service strategy will allow Mercado Play to manage demand and provide a satisfying user experience as more people access the service.
How does Mercado Livre intend to earn with the streaming service?
The recipe of Play Market will be mainly generated through the insertion of advertisements during the playback of movies and other content on the platform.
They are operated by Mercado Livre's digital advertising arm, known as Mercado Ads.
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MercadoLibre will also sell subscription packages that will allow users to access content from other partner streaming channels.
Furthermore, by offering this benefit, the platform aims to bridge the gap and provide users with a richer and more diverse entertainment experience.
What is the purpose of launching the play market?
The purpose of Play Market is not to compete directly with streaming services already established in the market, but to complement the Mercado Livre ecosystemand to provide users with new forms of entertainment with contents selected by the best producers.
The platform seeks to diversify its revenue sources and improve your users' experience, making it an attractive destination for various types of entertainment.
Why is it important?
At first, shortly after the launch of the service, the Play Market leveraged its customer base with this new streaming service.
This means that existing MercadoLibre customers can access the streaming service without having to create a new account or download a new app.
However, the purpose of this strategy is to keep the customer on the platform for longer, as he will have more reasons to continue using Mercado Libre's services.
Thus, this approach focuses on building a “customer ecosystem”, an environment where customers can find multiple services and resources in one place.
By offering new services and experiences, MercadoLibre can increase customer loyalty.
Furthermore, by strengthening relationships with customers, the likelihood that they will recommend the service to others is greatly increased, and can drive business growth over time.
services
For more information access Free market.